Just Announced: The C.J. Group of Companies has acquired the iconic brands of Toronto-based SBC Media, Canada’s premier action sports lifestyle media company. The acquisition includes SBC Skier and it's five sister magazines, two annual guides and all related...
It’s been said over and over that ignorance is bliss. And it especially applies to those who discovered a passion for skiing while limited to the flatlands of central Canada. Mount Evergreen, a steep ridge protruding out of the...
It's with heavy hearts that the staff at SBC Skier announce the untimely passing of our dear friends, JP Auclair and Andreas Fransson. In the event that you missed the tragic news, while filming for a new web series titled...
In the past couple of years, Instagram has changed the way we consume ski media. 15 seconds seems to be the norm now for ski videos, and what was once the place for b-footage is now where everyone posts their latest best trick....
"The 3rd and final instalment of our 2016 street offering. Thanks to all that watched our antics over the years. This years project certainly wasn't presented with as much finess as previous years and our drive for producing urban...
Brendan MacKay. Not only do our editors brag that he's ridiculously organized, a rarity in the ski industry, but he's also only 21. It's certain, this kid is going places. Clocking 19 years on skis already Brendan is a soulful shredder...
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