Costa Mesa, CA : First, there was the opposible thumb, which quickly led to the advent of fire. The evolution of brilliant design moved through such benchmarks as the printing press and those cool ball-point pens that let you...
The four winners of the Peak Performance King of Style Video Qualification have now been announced. Four American riders have progressed to the big air competition and will join the international stars already invited to the Peak Performance King...
Banff, AB – Mt. Norquay and Lake Louise Ski Area will be the first two ski resorts to open in Canada!  Both openings on Saturday November 8th will see lifts start at 9 a.m., benefitting from the recent snowfall...
LAKE LOUISE, Alberta -- Snow is blowing, the papers are signed and the world-renowned Lake Louise Ski Area is officially under new ownership just days before the chairlifts start running for what promises to be one of the most...
Everyone who’s ever strapped on a pair of skis has looked down at the graphics and wondered if they could design something better. Now, thanks to Genuine Guide Gear, they have a chance to find out. They could also...
Stockholm, Sweden - Peak Performance is the organizer behind the big air competition, Peak Performance King of Style, to be held at the Stockholm Stadion arena on 22nd November. The best skiers in the world will be coming to...