HOOD RIVER, Ore. (March 15, 2012) – DAKINE is pleased to announce the addition of Mark Welsh who joins the company as its new snow team manager. In his position, Welsh will manage all functions related to DAKINE’s snow team including representing the brand at various contests and events, organizing team photo shoots and promoting the company through a variety of mediums.
“We’re excited to have Welsh onboard,” said Mike Madlener, DAKINE’s Creative Director. “He brings a clear understanding of our industry, the needs of our team, and our business.”
An accomplished snowboarder and professional photographer, Welsh’s extensive athlete relationships, ever-positive attitude and wealth of experience are unmatched. When not on the road with DAKINE’s snow team, Welsh will be based out of the brand’s headquarters in Hood River, Ore.
“Signing on with DAKINE means working with one of the strongest and most talented teams in the industry; and I will have the privilege of working with some of my closest friends! I have immense respect for the quality and construction of DAKINE products so I’m really looking forward to this new venture on all levels,” said Welsh about his new role.
Backed by a pro team roster that includes some of the world’s top action sports athletes, DAKINE has been an industry leader in action sports accessories since 1979. Founded in Hawaii and located at the base of Mt. Hood in Hood River, Oregon, DAKINE offers a complete range of innovative and quality products, including outerwear, sport-specific and lifestyle-driven backpacks, bags, travel gear and accessories. DAKINE products are available for purchase at specialty sports retailers worldwide. For more information, visit www.dakine.com.