Just Announced: The C.J. Group of Companies has acquired the iconic brands of Toronto-based SBC Media, Canada’s premier action sports lifestyle media company. The acquisition includes SBC Skier and it’s five sister magazines, two annual guides and all related websites, social media platforms and assets which will operate under the C.J. Oyster Publishing division of the C.J. Group.
The titles and brands moving to the C.J. Group umbrella include: Snowboard Canada • SBC Skateboard • SBC Skier • SBC Wakeboard • SBC Business • SBC Ski & Snowboard Resort Guide (Annual) • Snowboard Canada Women’s (Annual) • SBC Surf
“SBC is woven into the fabric of skiing, snowboarding, skateboarding, wakeboarding and action sports across Canada. Our vision and leadership will ensure athletes, content producers and brands continue to have a prestigious national, multi-media platform to showcase their sports, lifestyles and products,” said Jay Mandarino, CEO and President of the C.J. Group of Companies. “We are very excited by the positive support we’ve received from the action sports industry and community about our acquisition. The SBC brands are alive and well!”
The C.J. Group of Companies is one of the largest and most successful privately-owned media communications and graphics solutions firms in Canada with significant resources, experience in, and a passion for action sports. It plans to build on the well-established, market-leading audience reach of the SBC Media brands with further investment in digital growth via online, social media and digital editions. The C.J. Group will continue to offer advertising partners and riders the most exciting, engaging and progressive Canadian media content in action sports lifestyle.
“At C.J. we have proven media expertise and a strong passion for action sports. Our C.J. Skateboard Park & School is the world’s 4th largest not-for-profit indoor skateboard park, and the biggest of its kind in Canada,” added Mandarino. The Toronto-based C.J. Skateboard Park & School was founded by Mandarino and supports all ages and abilities, including at-risk youth and those with special needs. For more information: cjskateboardpark.com
Details of the deal with SBC have not been disclosed.
Both C.J. Oyster Publishing and C.J. Skateboard Park & School are members of the C.J. Group featuring 24 companies and growing. The C.J. Group offers a complete suite of services that includes traditional lithography, digital printing, large-format production, screen printing, interactive solutions, bindery services, fulfillment and logistics services, and publishing.
Jay Mandarino founded the company more than 35 years ago and has steadily grown it into the multi-faceted group it is today. It recently opened a third, custom-built state-of-the-art facility in Toronto and continues to expand. SBC Media was founded by Steve Jarrett 35 years ago and has been a leader in pioneering and supporting the progression and evolution of action sports in partnership with the leading industry brands.
More details on the SBC team and plans to be announced by the C.J. Group in the coming days.
For more information, contact
Jay Mandarino Filomena Tamburri
CEO and President Group Publisher
C.J. Group of Companies C.J. Oyster Publishing
134 Park Lawn Road, Toronto, ON Canada M8Y 3H9 • T 416 588 0808
249 Evans Avenue, Toronto, ON Canada M8Z 1K2 • 60 Horner Avenue, Toronto, ON Canada M8Z 4X3