SCOUT: searching for talent across the country and featuring stand out skiers one at a time. On this edition of Scout, we catch up with Jeff Ashton. Why he’s on our radar? Because not only has young buck been claiming titles for years, he’s also keeping it grounded in the Kootenays and we dig that. Prioritizing skiing, shooting and progression Jeff Ashton is always neck deep in ski shenanigans supplying a daily stoke dose.


Name: Jeff Ashton
Age: 21
Hometown: Castlegar, BC
Team: RED Mountain Resort Athletes
Sponsors: Line Skis, Full Tilt Boots, Outdoortech, Marker, Helly Hansen, NikWax, Big Chief Beef, Saxx Underwear, RED Mountain Resort
Best Trick: My signature tweaked safety.
Claim to Fame: POV antics on Pow Days.

Jeff Ashton with his serious business look on. Photo by Simon Hillis


SBC: How would you describe your signature style?
JA: Fast, flowy and smooth

SBC: Goals for this season?
JA: COVER SHOT or full page publish!

SBC: What progression have you seen in yourself?
JA: Upping the style factor and finding those sniper trannies!

SBC: What do you think is trending in ski culture that shouldn’t be?
JA: Adidas track pants

Jeff Ashton romping around his backyard with photographer Ryan Flett.

SBC: What are you crushing on your playlist?
JA: Bass-heavy hip hop or chill EDM, depends on the snow conditions.

SBC: Any local tips you’ll willing to give us tourists?
JA: Yeah make sure to stay on the groomers at Red, the pow is just too deep to handle.

SBC: How are you cross training these days?
JA: Really heavy and obnoxious weight lifting. Straight meathead stuff.

SBC: Any shout outs?
JA: Shout out to my parents, sponsors, previous coaches, friends, and anyone else who has helped me get to where I have!

Sunrise to sunset, Jeff Ashton can’t get enough skiing in. Photo by Steve Robert.

So you wanna be scouted eh?! Tag us on Instagram @sbcskier and we’ll pay attention to you  See other SCOUTED interviews here.