Our guy Jonathan Rollins (JR) just dropped something special with Joey Kraft, another Whistler homie we’ve crossed paths with more than a few times. Their new film Process hits on a level a lot of us can relate to. It’s about that shift from chasing the dream to dealing with the real stuff life throws your way.
It’s about how loss, change, and the grind can pull you off your path, and what it takes to find your way back to the things that used to light you up. Not just in skiing, but in life.
Presented by HEAD and backed by Josh Hall Consulting, Process was directed by Joey and produced by Jonathan Rollins (JR), James Heim, and Joey Kraft. There’s a solid crew behind the lens, with Jeff Thomas, Anatole Tuzlak, Ty Theoret, Braden Dean, Blair Richmond, Simon Hillis, and Shawn O’Keefe all contributing footage.
This one’s raw, honest, and straight from the heart. Props to JR and Joey for putting something out that reminds us why we started doing this in the first place.
Watch Process
If this video inspired you, like it did for us, make sure you are kitted for opening day here
 and Joey Kraft. Raw lines, big stoke, and chasing dreams in Whistler.){kind=link}